Finding Hidden Value in Your Customer Data

Presented by

Danny Worthen, Systems Engineer, SAS; Natalie Osborn, Marketing Consultant, SAS; Mike Sokoloff, Senior Account Executive, SAS

About this talk

Every contact the guest or patron has with your operation is an opportunity to foster loyalty, leading to increased visits and on-property spending. Technology captures details of these interactions, but disparate systems in multiple touch points across hotels and casino make accessing and integrating guest profiles extremely challenging. In this session we will learn how Gaming and Hospitality companies can leverage their hidden data assets to understand their most valuable customers. Join us for a hands-on look at how to get the most value from your data.

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In today's organizations, you need to get relevant data quickly to drive faster business decisions. With big data, sometimes that's easier said than done. SAS® Business Intelligence offers predictive insights with the ability to understand the past, monitor the present and predict outcomes, no matter the size or complexity of your data. In fact, SAS helps you deliver accurate, valuable information – from Hadoop or any other big data source. Plus, SAS offers an integrated, flexible presentation layer for the full breadth of SAS Analytics capabilities: data and text mining, statistics, predictive analytics, forecasting and optimization. One of the key components of SAS Business Intelligence, SAS Visual Analytics, offers self-service data discovery, enabling even nontechnical business users to explore billions of rows of data in seconds. With this tool, you can discover more opportunities and make more precise decisions, easily publishing reports to the Web and mobile devices.