Location Analytics: Use Cases for Improving Visualizations & Reports

Presented by

Rick Styll, Product Management, SAS; AJ Rice, Alliance Manager, Esri

About this talk

Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows. Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions. In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well. We’ll answer: • How does location analytics add value to BI and analytics initiatives? • What are the right uses for location analytics? • What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data? • Are special skill sets required to use location information? • How can organizations best develop a strategy for using geographic data?

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