Analytics 101 Part I: Building Your Analytics Road Map

Presented by

Jen Lambert and Molly Jones - both Systems Engineers at SAS

About this talk

Analytics continues to be identified as a key competitive differentiator for businesses across all industries. Analytics drives better decision making through the application of a diverse set of techniques to uncover meaningful information and trends from data. Many small to mid-size companies have the potential to benefit from analytics, but aren't sure where to begin. In this webinar, will discuss: * Understanding analytics in a business context. * Building your analytics road map. * Applying an effective data strategy. * Descriptive statistics in action.

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In today's organizations, you need to get relevant data quickly to drive faster business decisions. With big data, sometimes that's easier said than done. SAS® Business Intelligence offers predictive insights with the ability to understand the past, monitor the present and predict outcomes, no matter the size or complexity of your data. In fact, SAS helps you deliver accurate, valuable information – from Hadoop or any other big data source. Plus, SAS offers an integrated, flexible presentation layer for the full breadth of SAS Analytics capabilities: data and text mining, statistics, predictive analytics, forecasting and optimization. One of the key components of SAS Business Intelligence, SAS Visual Analytics, offers self-service data discovery, enabling even nontechnical business users to explore billions of rows of data in seconds. With this tool, you can discover more opportunities and make more precise decisions, easily publishing reports to the Web and mobile devices.