Marketing for Omnichannel Analytics Excellence in Retail

Presented by

Clare Casey and David Perona, Industy Experts, SAS

About this talk

Discover the value of omnichannel analytics for marketing to learn best practices for hyperpersonalization, one-to-one promotions and more.

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In today's organizations, you need to get relevant data quickly to drive faster business decisions. With big data, sometimes that's easier said than done. SAS® Business Intelligence offers predictive insights with the ability to understand the past, monitor the present and predict outcomes, no matter the size or complexity of your data. In fact, SAS helps you deliver accurate, valuable information – from Hadoop or any other big data source. Plus, SAS offers an integrated, flexible presentation layer for the full breadth of SAS Analytics capabilities: data and text mining, statistics, predictive analytics, forecasting and optimization. One of the key components of SAS Business Intelligence, SAS Visual Analytics, offers self-service data discovery, enabling even nontechnical business users to explore billions of rows of data in seconds. With this tool, you can discover more opportunities and make more precise decisions, easily publishing reports to the Web and mobile devices.