Marketing, Merchandising and Inventory: Compete with Retail Analytics

Presented by

Dan Mitchell, SAS and Christopher Houck, Core Compete

About this talk

Marketing, merchandising and supply chain are the pillars of the retail business. Aligning these processes may sound easy, but it can be much more complicated than it seems. Connecting omnichannel data and analytics is the key to success in the competitive world of retail.

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In today's organizations, you need to get relevant data quickly to drive faster business decisions. With big data, sometimes that's easier said than done. SAS® Business Intelligence offers predictive insights with the ability to understand the past, monitor the present and predict outcomes, no matter the size or complexity of your data. In fact, SAS helps you deliver accurate, valuable information – from Hadoop or any other big data source. Plus, SAS offers an integrated, flexible presentation layer for the full breadth of SAS Analytics capabilities: data and text mining, statistics, predictive analytics, forecasting and optimization. One of the key components of SAS Business Intelligence, SAS Visual Analytics, offers self-service data discovery, enabling even nontechnical business users to explore billions of rows of data in seconds. With this tool, you can discover more opportunities and make more precise decisions, easily publishing reports to the Web and mobile devices.