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How to Gain Customer Insight through Social Data Analysis

The Social Data firehose is now flooding us all with a deluge of potentially enormously valuable insight on our customers, our patients, our partners, our constituents, our audience. But data on its own can be as much a liability as well as an asset and the new Big Data paradigm brings up new challenges as well as new opportunities.

In this webinar we will cover how to gain deep customer insight that's valuable as well as actionable from Social Data. Using a series of real life practical examples of using advanced analytic techniques on these new unstructured data sources we'll show you how to extract this insight and the issues you need to address to get value out of the data.
Recorded Mar 19 2014 45 mins
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Presented by
Tim Budden, Director of Data Science, DataSift; Chris Parsons, Technical Product Marketing Manager, DataSift
Presentation preview: How to Gain Customer Insight through Social Data Analysis

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  • Turn Big Social Data Into Little Actionable Data Recorded: Apr 16 2014 21 mins
    Katherine Van Domelen, Product Marketing Manager, DataSift
    Chances are that Justin Bieber is not the top influencer for your business, but chances are also good that he has more likes and followers than the top influencer for your business. Every day your influencers are generating signals in social media for your business and it's up to you to identify, interpret and leverage these signals. With billions of posts every day, social data is big data and it is continuing to grow.

    Join us for our live webinar and you will learn how to:

    -Design and identify key influencer indicators in social data
    -Create a unique influencer model for your business
    -Identify your businesses' top influencers
    -Leverage your influencers for marketing, brand advocacy, and more
  • Leveraging Social Data For More Informed Business Decisions Recorded: Apr 10 2014 45 mins
    Chris Parsons, Product Marketing Manager at DataSift
    Social data is exploding and companies of all sizes are struggling to understand how to make sense of the data. Even the largest and most sophisticated brands are just scratching the surface of social business potential.

    DataSift is powering the next generation of social business for leading brands, social technology companies and agencies around the globe. We are transforming how organizations convert social data into key insights that drive better decisions for brand leaders and market disrupting companies.

    Join Chris Parsons, Product Marketing Manager at DataSift, for a live webinar on Thursday, April 10, where he will share how to unlock the potential of social data, including:

    *Making social make sense in the real world – what the core tenets of a successful social strategy are and where you should start

    *How to move from data to insight: A closer look at common use cases and brand best practices

    *How to get started and get to fast impact: Actionable steps and best practices to unlock social insight and value for your business
  • How to Gain Customer Insight through Social Data Analysis Recorded: Mar 19 2014 45 mins
    Tim Budden, Director of Data Science, DataSift; Chris Parsons, Technical Product Marketing Manager, DataSift
    The Social Data firehose is now flooding us all with a deluge of potentially enormously valuable insight on our customers, our patients, our partners, our constituents, our audience. But data on its own can be as much a liability as well as an asset and the new Big Data paradigm brings up new challenges as well as new opportunities.

    In this webinar we will cover how to gain deep customer insight that's valuable as well as actionable from Social Data. Using a series of real life practical examples of using advanced analytic techniques on these new unstructured data sources we'll show you how to extract this insight and the issues you need to address to get value out of the data.
Power Any Decision With Social Data
Social data is core to business success. It encompasses many things: the voice of your customers, the activities of your competitors, and the preferences of the marketplace. There is a massive amount of content being created and shared continuously across multiple networks and in various formats. We aggregate, process and deliver social data to every part of your business

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  • Title: How to Gain Customer Insight through Social Data Analysis
  • Live at: Mar 19 2014 5:00 pm
  • Presented by: Tim Budden, Director of Data Science, DataSift; Chris Parsons, Technical Product Marketing Manager, DataSift
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