Jose Santa Ana, Director of Product Marketing at Message Systems
Why ESPs Need to Move Beyond Email – Now!
Customers today control when and how a brand’s messages are viewed. So, multichannel marketing is essential for interacting with customers when they want and how they want. But it’s not easy!
39% of marketers agree with the statement: "We lose business because we are not able to integrate customer interactions across all channels." And 49% of marketers said they found it hard to consolidate customer feedback from multiple channels.
Marketers today are looking for providers who can help them with multichannel campaigns – no longer just for email programs alone. Multichannel marketing allows them to take advantage of all the ways they can engage with their customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.
Attend this webinar to learn how you can expand your service offering through a unified digital messaging platform and offer marketers:
Access to multiple digital channels where their customers would be most receptive to receiving messages.
Cadence management – so they are not bombarding their customers with messages sent out from siloed systems
Messaging data that indicate how each channel differs from the others, which content resonates best and where your customers are reading and reacting
Technology that allows marketing teams to focus on the message, timing and channel, while shielding them from the complexities of dealing with different networks, message types, formats, protocols, and devices
- See more at: http://messagesystems.com/resources/webinars/time-now-multichannel#sthash.SH08SJQz.dpuf