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Keeping Members Engaged in the Mobile Age

Today's customer dictates how the conversation flows with brands. To reach consumers you often have to do it on their terms and through the multiple channels they use. Get it right, however, and you will see engagement rates increase.

In this webinar, Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems, will show how Xing built its brand relying on user preference data to better meet customer expectations for information and frequency of interaction.

Watch this webinar to learn how your company can grow engagement from smarter messaging.
Recorded May 16 2014 36 mins
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Presented by
Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems

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  • How to Capture Your Customers Creatively with Cross-Channel Communications Recorded: Jun 25 2014 54 mins
    Arianna Galante, Director of Agency Dept., ContactLab & Dain McCracken, SVP EMEA, Message Systems
    Factoring in the latest advancements in mobile and cross-channel communications, ContactLab, powered by Message Systems Momentum software, defined a methodology blending technology, marketing services and business intelligence to help clients build effective marketing campaigns using email, SMS and surveys.

    Learn how to:

    • keep up with the fast paced mobile world
    • accommodate customer preferences
    • key in on the benefits of customized multi-channel and gateway services to engage customers
    • understand data and act on it via personalized reporting and consultancy

    Specific case studies, best practices and benchmarks will be shared to inspire you!
  • Keeping Members Engaged in the Mobile Age Recorded: May 16 2014 36 mins
    Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems
    Today's customer dictates how the conversation flows with brands. To reach consumers you often have to do it on their terms and through the multiple channels they use. Get it right, however, and you will see engagement rates increase.

    In this webinar, Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems, will show how Xing built its brand relying on user preference data to better meet customer expectations for information and frequency of interaction.

    Watch this webinar to learn how your company can grow engagement from smarter messaging.
  • Unlock the Potential of Email Marketing Recorded: Feb 28 2014 60 mins
    David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research
    In September 2012, The Relevancy Group surveyed over 400 email marketing executives. Interviews with these experts yielded the discovery of a number of crucial practices and techniques that separate the best performing email marketers from the rest.

    David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research — now presents these survey findings in a new webinar: Unlock the Potential of Email Marketing.

    View and learn more about the best practices and techniques the highest performing email marketers. Just for starters, you’ll learn how you can increase your revenue by 30% and earn more on each email. The webinar wraps up with a brief Q&A between Daniels, Stephanie Nuzzo, eLearning Event Coordinator with eM+C magazine, and John Pinson, Senior Manager of Content Marketing with event sponsor Message Systems.
  • Six Secrets of Successful Sending Recorded: Feb 27 2014 60 mins
    David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research
    In September 2012, The Relevancy Group surveyed over 400 executives familiar with the technology that fuels their company’s communications. Interviews with them yielded the discovery of crucial practices that separate the best email senders from the rest.

    David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research — and Mike Hillyer, Senior Director of Global Solution Consulting at Message Systems will now present these survey findings and launch into a discussion of the best practices and techniques surround email deliverability.
  • Your Mobile Customer is Ready to Engage. Are you? Recorded: Feb 27 2014 61 mins
    Message Systems and guest speaker Julie Ask, Forrester Research, Inc.
    It’s no secret that companies today need a mobile strategy in order to communicate with their ever increasingly mobile audience. But putting together an effective and cost-efficient mobile engagement strategy is no easy task.

    Your mobile strategy must tie-in to your existing communication practices to enable true cross-channel interactions, and so that your company is speaking with one voice.
    Your newer front-end mobile applications technologies should work seamlessly with your more established back-end operational or transactional systems.
    Your mobile strategy must constantly be reassessed. Mobile technology is experiencing an incredible pace of change. What might have been acceptable a year or even just six months ago, might no longer be enough.

    Are you prepared? Join Message Systems and guest speaker Julie Ask, Forrester Research, Inc., and learn:

    How mobile is changing the engagement model with customers.
    Why, where and when mobile is effective, and what role messaging can play
    Why highly visible front-end technologies should not overshadow back-end requirements
    How to consolidate your email, SMS/MMS, and mobile push initiatives into a unified engagement strategy

    - See more at: http://messagesystems.com/resources/webinars/your-mobile-customer-ready-engage-are-you#sthash.PMEgNg6P.dpuf
  • The Time Is Now For Multichannel Recorded: Feb 26 2014 38 mins
    Jose Santa Ana, Director of Product Marketing at Message Systems
    Why ESPs Need to Move Beyond Email – Now!

    Customers today control when and how a brand’s messages are viewed. So, multichannel marketing is essential for interacting with customers when they want and how they want. But it’s not easy!

    39% of marketers agree with the statement: "We lose business because we are not able to integrate customer interactions across all channels." And 49% of marketers said they found it hard to consolidate customer feedback from multiple channels.

    Marketers today are looking for providers who can help them with multichannel campaigns – no longer just for email programs alone. Multichannel marketing allows them to take advantage of all the ways they can engage with their customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.

    Attend this webinar to learn how you can expand your service offering through a unified digital messaging platform and offer marketers:

    Access to multiple digital channels where their customers would be most receptive to receiving messages.
    Cadence management – so they are not bombarding their customers with messages sent out from siloed systems
    Messaging data that indicate how each channel differs from the others, which content resonates best and where your customers are reading and reacting
    Technology that allows marketing teams to focus on the message, timing and channel, while shielding them from the complexities of dealing with different networks, message types, formats, protocols, and devices

    - See more at: http://messagesystems.com/resources/webinars/time-now-multichannel#sthash.SH08SJQz.dpuf
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  • Title: Keeping Members Engaged in the Mobile Age
  • Live at: May 16 2014 1:00 pm
  • Presented by: Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems
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