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How to Reach and Impact Prospects Anywhere Along the Buyer’s Journey

For B2B marketers, it’s no longer possible to simply invest in predictable marketing channels, such as search, email, direct mail, and trade shows, and then count on receiving calls from prospects. Potential buyers are spending more time conducting independent research and carefully evaluating information internally before reaching out to a solutions provider. Essentially, the marketing funnel is now controlled by the buyer.

Because prospects aren’t likely to reach out to your organization immediately, it’s important to use channels such as online display advertising to reach out to target prospects, both early in the buying process and at every stage thereafter. Join Jennifer Agustin, senior director of marketing at Bizo, and she explores how to develop a comprehensive, full-funnel online advertising strategy
Recorded Mar 12 2014 37 mins
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Presented by
Jennifer Agustin, Senior Director of Marketing, Bizo
Presentation preview: How to Reach and Impact Prospects Anywhere Along the Buyer’s Journey

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  • Automating Nurturing Campaigns Beyond the Inbox Recorded: May 14 2014 37 mins
    Amanda Halle, Senior Marketing Manager, Online Programs, Bizo
    Today’s B2B marketers looking to acquire new customers face two daunting challenges: email doesn’t reach 95 percent of their anonymous Web site traffic and more than 80 percent of prospects never even open their emails , contributing to massive missed opportunities.

    Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.
    Join Amanda Halle, Senior Marketing Manager, Online Programs at Bizo as she explores how B2B marketers can combine the power of display advertising with marketing automation to generate more leads across all of their marketing channels.

    Join this webinar to learn how to:

    •Convert more anonymous prospects through automated nurturing using display and social ads

    •Engage prospects far more often than possible with email alone by synchronizing display and social advertising with your existing email nurture campaigns

    •Increase lead velocity and MQL throughput to Sales—and ultimately accelerate pipeline and revenue contribution
  • How to Reach and Impact Prospects Anywhere Along the Buyer’s Journey Recorded: Mar 12 2014 37 mins
    Jennifer Agustin, Senior Director of Marketing, Bizo
    For B2B marketers, it’s no longer possible to simply invest in predictable marketing channels, such as search, email, direct mail, and trade shows, and then count on receiving calls from prospects. Potential buyers are spending more time conducting independent research and carefully evaluating information internally before reaching out to a solutions provider. Essentially, the marketing funnel is now controlled by the buyer.

    Because prospects aren’t likely to reach out to your organization immediately, it’s important to use channels such as online display advertising to reach out to target prospects, both early in the buying process and at every stage thereafter. Join Jennifer Agustin, senior director of marketing at Bizo, and she explores how to develop a comprehensive, full-funnel online advertising strategy
Business Audience Marketing
Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B display and social advertising programs.

The company has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel.

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  • Title: How to Reach and Impact Prospects Anywhere Along the Buyer’s Journey
  • Live at: Mar 12 2014 5:00 pm
  • Presented by: Jennifer Agustin, Senior Director of Marketing, Bizo
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