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Why Behavioral Marketing Automation is the Next Game Changer

Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.

Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.
Recorded Mar 27 2014 60 mins
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Presented by
Dave Walters, Product Evangelist, Silverpop
Presentation preview: Why Behavioral Marketing Automation is the Next Game Changer

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  • Why Behavioral Marketing Automation is the Next Game Changer Recorded: Mar 27 2014 60 mins
    Dave Walters, Product Evangelist, Silverpop
    Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.

    Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.
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Silverpop thought leader webinars
Silverpop provides software to marketing teams, enabling them to more effectively and efficiently understand and motivate their target audience through a variety of digital marketing channels.

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  • Title: Why Behavioral Marketing Automation is the Next Game Changer
  • Live at: Mar 27 2014 3:00 pm
  • Presented by: Dave Walters, Product Evangelist, Silverpop
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