Persona Insight: Driving the Intelligent Personalization of IT

Presented by

Ellen Harbour and Bei Wang

About this talk

The enterprise end-user base is vast, complex, and ever changing. IT organizations have traditionally relied on anecdotes and guesswork when it comes to understanding and segmenting these internal customers. Without meaningful personas, IT cannot effectively support their employees' unique needs and their credibility as a business partner to the rest of the organization suffers.

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Nexthink is the global leader in digital employee experience management. The company’s products allow enterprises to create highly productive digital workplaces for their employees by delivering optimal end-user experiences. Through a unique combination of real-time analytics, automation and employee feedback across all endpoints, Nexthink helps IT teams meet the needs of the modern digital workplace.