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Use Design-Thinking to Ignite Creativity and Drive Customer Success

Over the last decade, have companies significantly improved the customer experience they deliver? We have to ask ourselves why we see so many corporations with dedicated design, innovation and customer success teams, yet their products and services do not reflect this investment. Great customer experience cannot be achieved in a vacuum. It is everyone’s responsibility and its success is dependent upon a company that fosters this culture. Customer Experience needs to be part of the company DNA. As leaders we need to inspire and ignite a new way of thinking about factors that contribute to exceptional design and develop strategies for achieving this great endeavor.
Recorded Mar 24 2015 16 mins
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Presented by
Catherine Courage, SVP of Customer Experience, Citrix
Presentation preview: Use Design-Thinking to Ignite Creativity and Drive Customer Success

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  • Title: Use Design-Thinking to Ignite Creativity and Drive Customer Success
  • Live at: Mar 24 2015 8:20 pm
  • Presented by: Catherine Courage, SVP of Customer Experience, Citrix
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