Use Design-Thinking to Ignite Creativity and Drive Customer Success
Over the last decade, have companies significantly improved the customer experience they deliver? We have to ask ourselves why we see so many corporations with dedicated design, innovation and customer success teams, yet their products and services do not reflect this investment. Great customer experience cannot be achieved in a vacuum. It is everyone’s responsibility and its success is dependent upon a company that fosters this culture. Customer Experience needs to be part of the company DNA. As leaders we need to inspire and ignite a new way of thinking about factors that contribute to exceptional design and develop strategies for achieving this great endeavor.
RecordedMar 24 201516 mins
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What does Customer Success mean to you and your organization?
Subscription and recurring revenue models are on the rise, and understanding your customers and delivering recurring value are now must-haves for your company.
By monitoring customer behavior and usage in applications – along with critical relationship data from CRM, billing, and other systems – Totango uncovers customer insights that help you understand which customers need your attention and why.
The result: an engaged and active user base that will help your business thrive… higher customer acquisition, lower churn, happier customers, and faster growth. With leading SaaS and cloud services companies running on Totango, we power insights for over 20 million users, and have developed the top benchmarks and best practices to guide them to their success.
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