The Blowfish Effect: Look Like a Big Fish in a Big Pond
It’s a challenge many small businesses face. How do you take on big, well-entrenched competitors and win? A great idea can only take you so far in today’s crowded landscape where companies of all sizes are vying for attention and many risk averse customers want to stay with a proven solution, even if it isn’t as good or costs more. Companies like Lyft have discovered the trick of the “blowfish effect” - through a combination of awesome customer service, easily downloaded mobile apps, and ubiquitous pink mustaches – to give the impression early on of being bigger and more established that they really were and successfully challenge the taxi business Hear from Leyla Seka, SVP and GM of Desk.com, for tips on offering awesome customer service – like being fast, responsive, personal and engaging on every channel – and how it can help your fast-growing company look like the big fish in the pond even though you’re still a guppy.
RecordedMar 24 201510 mins
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