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Super Users and the Membership Economy

Learn how to grow a very limited resource - Super Users. These are customers that help bring in more customers, love your brand, use your product well AND frequently, understand the features, and want to share your product with other people.
Recorded Mar 24 2015 17 mins
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Presented by
Robbie Baxter, Author, The Membership Economy
Presentation preview: Super Users and the Membership Economy

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Listen, Understand, Engage
What does Customer Success mean to you and your organization?
Subscription and recurring revenue models are on the rise, and understanding your customers and delivering recurring value are now must-haves for your company.

By monitoring customer behavior and usage in applications – along with critical relationship data from CRM, billing, and other systems – Totango uncovers customer insights that help you understand which customers need your attention and why.

The result: an engaged and active user base that will help your business thrive… higher customer acquisition, lower churn, happier customers, and faster growth. With leading SaaS and cloud services companies running on Totango, we power insights for over 20 million users, and have developed the top benchmarks and best practices to guide them to their success.

Whether you're just getting started or if you're a seasoned CSM, subscribe to Totango's channel to follow the industry leader in Customer Success.

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  • Title: Super Users and the Membership Economy
  • Live at: Mar 24 2015 12:00 pm
  • Presented by: Robbie Baxter, Author, The Membership Economy
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