Unnecessarily Naked: The Digital Marketer’s New Clothes

Presented by

Eric Holmen, CMO, Invoca and Paul Wicker, Kenshoo

About this talk

Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI. Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn: ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns ●How to accurately calculate the true ROI and budget of omni-channel campaigns

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