Reinventing your Search Marketing Strategy for a Mobile World

Presented by

Eric Holmen, President, Invoca and Tad Miller, VP of Accounts, Marketing-Mojo

About this talk

Think your search strategy is performing well? It may be time for a reality check. Mobile ad spending is growing at 3x the rate of desktop digital ad spending. Next year mobile search queries are expected to overtake desktop search queries. So why are marketers continuing to try and convert mobile users with conversion techniques built for desktop? Join our panel of SEM experts as they explore: -- Hands on tactics to rethink your paid search strategy to win at mobile -- How to optimize for all conversion paths - and boost your performance results as a result -- Paid Search 3.0 - the newest tools and technologies on the market to give you the growth you want

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