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2015 Forecast: Search Marketing Must-Haves

2014 brought a number of major changes to the search marketing landscape, from mobile quality scores and the launch of Google call conversions to improved video and display options. But this year is coming to a close and savvy marketers are already looking ahead to the game changers of 2015.

Get actionable ideas and learn from our panel of executive-level paid search experts as they discuss and debate:

• The most influential paid search changes of 2014
• The impact of these changes on the future landscape
• Key new strategies to test in 2015
• Top predictions for next year’s big announcements
Recorded Dec 10 2014 42 mins
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Presented by
Marc Poirier, Acquisio; Mike Nierengarten, Obility; Jessica Snavely, Vivint; Kyle Christensen, Invoca
Presentation preview: 2015 Forecast: Search Marketing Must-Haves

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  • Ask the Experts: The Most Important Analytics for Marketers Today Recorded: Mar 19 2015 62 mins
    Julia Stead, Invoca; Nick Herinckx, Obility; Rob Fredrick, BroadVoice; Bill Bruno, Stratigent
    If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions? Join our panel of experts as they discuss:

    • The biggest attribution challenges facing marketers today
    • The top analytics tools that all marketers should have in their technology stack
    • Important new metrics you should be thinking about
  • 2015 Forecast: Search Marketing Must-Haves Recorded: Dec 10 2014 42 mins
    Marc Poirier, Acquisio; Mike Nierengarten, Obility; Jessica Snavely, Vivint; Kyle Christensen, Invoca
    2014 brought a number of major changes to the search marketing landscape, from mobile quality scores and the launch of Google call conversions to improved video and display options. But this year is coming to a close and savvy marketers are already looking ahead to the game changers of 2015.

    Get actionable ideas and learn from our panel of executive-level paid search experts as they discuss and debate:

    • The most influential paid search changes of 2014
    • The impact of these changes on the future landscape
    • Key new strategies to test in 2015
    • Top predictions for next year’s big announcements
  • Stop Ignoring Your Best Leads: Why the Phone Matters to Marketers Recorded: Oct 22 2014 28 mins
    Kyle Christensen, VP Marketing and Paul Rudwall, Sr. Product Marketing Manager, Invoca
    Calls drive 10x more purchases than clicks.
    The majority of sales teams prefer to get inbound calls rather than web leads.
    But still 60% of marketers don’t know which marketing campaigns drive inbound calls.

    Marketers are constantly evaluating and optimizing their best lead sources, but that data analysis and campaign optimization focuses solely on digital conversions. It completely ignores the best performing types of leads - inbound calls.

    It’s time for marketers to start thinking in terms of calls and clicks.
    Join our webinar to learn:

    Why inbound calls matter, and are the new differentiator for marketers
    How bad data is leading to bad marketing decisions
    How call intelligence can help demand generation teams drive better leads and more revenue
  • Reinventing your Search Marketing Strategy for a Mobile World Recorded: Jul 16 2014 52 mins
    Eric Holmen, President, Invoca and Tad Miller, VP of Accounts, Marketing-Mojo
    Think your search strategy is performing well? It may be time for a reality check. Mobile ad spending is growing at 3x the rate of desktop digital ad spending. Next year mobile search queries are expected to overtake desktop search queries. So why are marketers continuing to try and convert mobile users with conversion techniques built for desktop?

    Join our panel of SEM experts as they explore:

    -- Hands on tactics to rethink your paid search strategy to win at mobile
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    -- Paid Search 3.0 - the newest tools and technologies on the market to give you the growth you want
  • Unnecessarily Naked: The Digital Marketer’s New Clothes Recorded: Apr 17 2014 31 mins
    Eric Holmen, CMO, Invoca and Paul Wicker, Kenshoo
    Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.

    Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:

    ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline

    ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns

    ●How to accurately calculate the true ROI and budget of omni-channel campaigns
Invoca
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  • Title: 2015 Forecast: Search Marketing Must-Haves
  • Live at: Dec 10 2014 6:00 pm
  • Presented by: Marc Poirier, Acquisio; Mike Nierengarten, Obility; Jessica Snavely, Vivint; Kyle Christensen, Invoca
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