Ask the Experts: The Most Important Analytics for Marketers Today

Presented by

Julia Stead, Invoca; Nick Herinckx, Obility; Rob Fredrick, BroadVoice; Bill Bruno, Stratigent

About this talk

If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions? Join our panel of experts as they discuss: • The biggest attribution challenges facing marketers today • The top analytics tools that all marketers should have in their technology stack • Important new metrics you should be thinking about

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