Leveraging Artificial Intelligence (AI) to Drive Sales Effectiveness

Presented by

Sheryl Kingstone, Research Director at 451 Research

About this talk

Join Sheryl Kingstone, Research Director at 451 Research, to hear how innovative sales teams are exploiting tools powered by new data sources and artificial intelligence in their daily practices. You will leave this session with an understanding of: · The evolution of AI in Sales – how to move beyond systems of record to systems of intelligence and engagement · Applications of AI in Sales – from smart assistants to sales intelligence · Putting AI into practice – how to prioritize top use cases for sales content management, sales prospecting, and sales conversion Join us as we discuss the value that sales leaders, sales operations, and sales enablement are deriving from the latest advancements in AI and machine learning to improve sales engagement and success.

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We will be exploring the latest technologies and best practices in the sales world.