What Sales Leaders Need To Know About Sales Asset Management

Once upon a time, managing the content used to support b-to-b salespeople was purely a marketing function, and Sales Enablement practitioners were asked to do little more than house materials in an accessible location for reps to find. Today, high-performing sales organizations have to act far more holistically, leaning into the best practices of Sales Asset Management as defined by SiriusDecisions: -Understanding the heavy impact of sales-centric content on winning deals -Delivering activity-based-enablement environments where the content finds the rep -Anticipating what “good, better, best” look like in a world-class SAM deployment -Leading the way regarding SAM vendor selection, deployment, and ROI analysis Join ClearSlide and SiriusDecisions’ Research Director, Peter Ostrow, in this informative webinar.