How to Effectively Leverage Email Throughout the Sales Cycle

Presented by

Email expert and Salesfolk CEO, Heather R Morgan

About this talk

For high performing sales teams, there is continuous measurement on email open rates, engagement, and response rates. How do you ensure a sales conversation keeps moving along? Join cold email expert and Salesfolk CEO, Heather R Morgan, to learn how you can effectively leverage email at every stage of the sales cycle with leading sales engagement platform, Clearslide. Here are some of the sales email best practices that will be covered in this actionable webinar: -How to employ email personalization techniques intelligently and at scale -How to maximize the readability of your email and significantly increase your odds of getting a response -How to leverage sales automation technology to shorten your sales cycle We’ll also be sharing some examples of real email templates to show you what to do and what to avoid in your own email outreach. More about the presenter: Heather R Morgan is a former economist, and founder of SalesFolk. SalesFolk has helped more than 550 B2B companies scale their outbound sales efforts and set more appointments through leveraging persuasive copywriting, data science, and game theory. Heather also has a column with Inc Magazine and Forbes, and has also had her work featured on NBC, Entrepreneur.com, Harvard Business Review, Salesforce, Hubspot, InsideSales.com, and many others sources.

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