Dorgam Hideib, VP of Sales, Web.com and Kristi Meyer, Customer Marketing Strategy Manager, Web.com
Magic happens when sales and marketing speak the same language around the management and execution of content. It changes the conversation.
It moves away from the frustrating questions of "are sales using it?" and "is it resonating with buyers?" and moves to a data-based conversation around usage and engagement insights.
Join Dorgam Hideib & Kristi Meyer from Web.com to see how their win-win content strategy helped:
> Sellers say the content makes them look and sound good - and they use it
> Sales leaders become passionate and use the impact on conversions to incent and motivate
> The company keep on message and not be caught off-guard with out-dated content
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