Two Steps Forward, 5 Steps Back

Presented by

Robert Rose, Chief Strategy Officer, The Content Advisory and John Graham, Vice President of Revenue, Clearslide

About this talk

This webinar is a must for both sales and marketing professionals. You will discover how content-marketing and sales-enablement teams are: • Relying on engagement engines propelled by content to boost performance • Creating strategies together and designing ways to measure content's effectiveness for their sales teams and business • Using content collaboration, customer centricity, and common measurement to drive better alignment between sales and marketing

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We will be exploring the latest technologies and best practices in the sales world.