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The Missing Link: Why Marketing and Sales Struggle with Revenue

Christine Crandell, President, New Business Strategies & Amit Varshneya, VP of Consulting Services, Demandbase
Many of today’s B2B marketers and sales teams are going full-speed ahead to implement the newest social technologies and run complex nurture campaigns. Unfortunately, results often don’t live up to expectations. Is it because they need more content or better marketing and sales integration? Some might say “yes,” but those are missing the most important step of the customer acquisition process: Knowing Your Buyer.

Not convinced? In this 20 minute video interview with 10 minute audience Q&A Christine Crandell and Amit Varshneya, Vice President, Consulting Services, Demandbase will have a live debate on why knowing your buyer is the game-changing missing that can transform sales and marketing.
May 15 2014
34 mins
The Missing Link: Why Marketing and Sales Struggle with Revenue
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  • The Missing Link: Why Marketing and Sales Struggle with Revenue Recorded: May 15 2014 34 mins
    Christine Crandell, President, New Business Strategies & Amit Varshneya, VP of Consulting Services, Demandbase
    Many of today’s B2B marketers and sales teams are going full-speed ahead to implement the newest social technologies and run complex nurture campaigns. Unfortunately, results often don’t live up to expectations. Is it because they need more content or better marketing and sales integration? Some might say “yes,” but those are missing the most important step of the customer acquisition process: Knowing Your Buyer.

    Not convinced? In this 20 minute video interview with 10 minute audience Q&A Christine Crandell and Amit Varshneya, Vice President, Consulting Services, Demandbase will have a live debate on why knowing your buyer is the game-changing missing that can transform sales and marketing.
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Insider access to the world's most innovative companies
Join Christine Crandell - Blogger, Speaker, Consultant and Customer Experience Evangelist - each month as she gives you inside access to the world's most innovative companies and their secrets for success. Executives from B2B and B2C disruptor brands will share marketing, sales and leadership stories, insights and best practices on how they became a ‘most watched’ company.

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  • Title: The Missing Link: Why Marketing and Sales Struggle with Revenue
  • Live at: May 15 2014 3:00 pm
  • Presented by: Christine Crandell, President, New Business Strategies & Amit Varshneya, VP of Consulting Services, Demandbase
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