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The Missing Link: Why Marketing and Sales Struggle with Revenue

Many of today’s B2B marketers and sales teams are going full-speed ahead to implement the newest social technologies and run complex nurture campaigns. Unfortunately, results often don’t live up to expectations. Is it because they need more content or better marketing and sales integration? Some mig
Many of today’s B2B marketers and sales teams are going full-speed ahead to implement the newest social technologies and run complex nurture campaigns. Unfortunately, results often don’t live up to expectations. Is it because they need more content or better marketing and sales integration? Some might say “yes,” but those are missing the most important step of the customer acquisition process: Knowing Your Buyer.

Not convinced? In this 20 minute video interview with 10 minute audience Q&A Christine Crandell and Amit Varshneya, Vice President, Consulting Services, Demandbase will have a live debate on why knowing your buyer is the game-changing missing that can transform sales and marketing.
Recorded May 15 2014
34 mins
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Presented by
Christine Crandell, President, New Business Strategies & Amit Varshneya, VP of Consulting Services, Demandbase
Presentation preview: The Missing Link: Why Marketing and Sales Struggle with Revenue
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  • Title: The Missing Link: Why Marketing and Sales Struggle with Revenue
  • Live at: May 15 2014 3:00 pm
  • Presented by: Christine Crandell, President, New Business Strategies & Amit Varshneya, VP of Consulting Services, Demandbase
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