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How Marketing is Shaping Today’s Workstyle

Over the past decade the Chief Marketing Officer (“CMO”) role has come under intense scrutiny and been hotly debated as to what the metrics, competencies and role should be. It’s a given CMOs must sign up for a revenue number, what’s not clear is if they should own the customers’ experience and how
Over the past decade the Chief Marketing Officer (“CMO”) role has come under intense scrutiny and been hotly debated as to what the metrics, competencies and role should be. It’s a given CMOs must sign up for a revenue number, what’s not clear is if they should own the customers’ experience and how to measure the role. For organizations embracing customer-centricity, defining marketing’s role is critical.

The 20 minute video interview with 10 minute audience Q&A will explore how the CMO role has changed, what CEOs expect from marketing and what marketers need to do meet internal and external expectations.
Recorded Jun 19 2014
38 mins
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Presented by
Christine Crandell and Tony Zingale, Chairman & CEO, Jive Software and Elisa Steele, EVP of Strategy and CMO
Presentation preview: How Marketing is Shaping Today’s Workstyle
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  • Title: How Marketing is Shaping Today’s Workstyle
  • Live at: Jun 19 2014 4:00 pm
  • Presented by: Christine Crandell and Tony Zingale, Chairman & CEO, Jive Software and Elisa Steele, EVP of Strategy and CMO
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