The Secret to Sales Success is Stop Selling

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Christine Crandell; Lisa Arthur, CMO, Teradata Applications; Jeffrey Jones, VP Solutions, Teradata
“Helping is the new selling” took hold in 2012 as an effective way to engage prospects and shorten sales cycles. For many organizations, this concept replaced traditional product-centric sales and marketing techniques and provided amazing results, but this approach is still viewed with skepticism for most sales and marketing leaders.

Join Christine Crandell as she interviews Teradata’s Lisa Arthur, CMO, and Jeff Jones, VP of Solution, about how Teradata defined their services-selling path. They will discuss how this strategic business focus gave their field team access to the C-Suite of the world’s largest organization(s) which led to its explosive growth in the big data market.

This 25-minute video interview with 5 minutes of audience Q&A will explore how the services-selling approach can be adopted by any company, how to get the entire organization behind this approach, and some best practices to follow.
Jul 23 2014
32 mins
The Secret to Sales Success is Stop Selling
TBD
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    Options for Training Your Sales Team
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  • Channel
  • Channel profile
  • Marketing’s New Frontier: Omnichannel Recorded: Sep 18 2014 37 mins
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    Christine Crandell; Lisa Arthur, CMO, Teradata Applications; Jeffrey Jones, VP Solutions, Teradata
    “Helping is the new selling” took hold in 2012 as an effective way to engage prospects and shorten sales cycles. For many organizations, this concept replaced traditional product-centric sales and marketing techniques and provided amazing results, but this approach is still viewed with skepticism for most sales and marketing leaders.

    Join Christine Crandell as she interviews Teradata’s Lisa Arthur, CMO, and Jeff Jones, VP of Solution, about how Teradata defined their services-selling path. They will discuss how this strategic business focus gave their field team access to the C-Suite of the world’s largest organization(s) which led to its explosive growth in the big data market.

    This 25-minute video interview with 5 minutes of audience Q&A will explore how the services-selling approach can be adopted by any company, how to get the entire organization behind this approach, and some best practices to follow.
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Insider access to the world's most innovative companies
Join Christine Crandell - Blogger, Speaker, Consultant and Customer Experience Evangelist - each month as she gives you inside access to the world's most innovative companies and their secrets for success. Executives from B2B and B2C disruptor brands will share marketing, sales and leadership stories, insights and best practices on how they became a ‘most watched’ company.

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  • Title: The Secret to Sales Success is Stop Selling
  • Live at: Jul 23 2014 7:00 pm
  • Presented by: Christine Crandell; Lisa Arthur, CMO, Teradata Applications; Jeffrey Jones, VP Solutions, Teradata
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