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Marketing’s New Frontier: Omnichannel

Christine Crandell, President, New Business Strategies & Mark Lancaster, CEO, SDL Group
Traditionally an advertising strategy, Omnichannel marketing is rapidly eclipsing all modern marketing concepts by delivering impressive revenue conversion by leveraging micro-segmentation coupled with hyper-personalization that includes all channels. Sounds simple, right?

Join Christine as she interviews SDL founder and CEO Mark Lancaster about what omnichannel marketing really means, how it differs from other marketing models and what it takes for a brand to adopt it and have it drive revenue.

This 25-minute video interview with 5 minutes of audience Q&A will explore what drove the market to shift to omnichannel, how their customers have made the transition along with the ROI, and best practice advance on how every marketer can leverage this new marketing approach.
Sep 18 2014
37 mins
Marketing’s New Frontier: Omnichannel
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Marketing Operations and Automation

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  • Marketing’s New Frontier: Omnichannel Recorded: Sep 18 2014 37 mins
    Christine Crandell, President, New Business Strategies & Mark Lancaster, CEO, SDL Group
    Traditionally an advertising strategy, Omnichannel marketing is rapidly eclipsing all modern marketing concepts by delivering impressive revenue conversion by leveraging micro-segmentation coupled with hyper-personalization that includes all channels. Sounds simple, right?

    Join Christine as she interviews SDL founder and CEO Mark Lancaster about what omnichannel marketing really means, how it differs from other marketing models and what it takes for a brand to adopt it and have it drive revenue.

    This 25-minute video interview with 5 minutes of audience Q&A will explore what drove the market to shift to omnichannel, how their customers have made the transition along with the ROI, and best practice advance on how every marketer can leverage this new marketing approach.
  • The Secret to Sales Success is Stop Selling Recorded: Jul 23 2014 32 mins
    Christine Crandell; Lisa Arthur, CMO, Teradata Applications; Jeffrey Jones, VP Solutions, Teradata
    “Helping is the new selling” took hold in 2012 as an effective way to engage prospects and shorten sales cycles. For many organizations, this concept replaced traditional product-centric sales and marketing techniques and provided amazing results, but this approach is still viewed with skepticism for most sales and marketing leaders.

    Join Christine Crandell as she interviews Teradata’s Lisa Arthur, CMO, and Jeff Jones, VP of Solution, about how Teradata defined their services-selling path. They will discuss how this strategic business focus gave their field team access to the C-Suite of the world’s largest organization(s) which led to its explosive growth in the big data market.

    This 25-minute video interview with 5 minutes of audience Q&A will explore how the services-selling approach can be adopted by any company, how to get the entire organization behind this approach, and some best practices to follow.
  • How Marketing is Shaping Today’s Workstyle Recorded: Jun 19 2014 38 mins
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  • The Missing Link: Why Marketing and Sales Struggle with Revenue Recorded: May 15 2014 34 mins
    Christine Crandell, President, New Business Strategies & Amit Varshneya, VP of Consulting Services, Demandbase
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  • Growth-Hacking: Real or Hype Recorded: Apr 16 2014 31 mins
    Christine Crandell, President, New Business Strategies & Greg Ott, Vice President of Marketing, Intuit
    Growth-hacking rose to prominence in 2010 as a model to rapidly grow a company through unconventional techniques. The concept caught on with marketers at large and small companies as well as its fair share of detractors. In this spirited interview, Christine Crandell discusses with Greg Ott, Intuit’s VP of Marketing for QuickBooks Online, growth-hacking’s applicability to larger organizations and if it can help to reverse Marketing’s cred as corporate bad boy.

    The 20 minute video interview with 10 minute audience Q&A will also explore how technology drives change companies may not be ready for and how marketers can turn to their advantage.
Insider access to the world's most innovative companies
Join Christine Crandell - Blogger, Speaker, Consultant and Customer Experience Evangelist - each month as she gives you inside access to the world's most innovative companies and their secrets for success. Executives from B2B and B2C disruptor brands will share marketing, sales and leadership stories, insights and best practices on how they became a ‘most watched’ company.

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  • Title: Marketing’s New Frontier: Omnichannel
  • Live at: Sep 18 2014 4:00 pm
  • Presented by: Christine Crandell, President, New Business Strategies & Mark Lancaster, CEO, SDL Group
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