Roundtable: Social Media ROI in Financial Services

Presented by

Lucy Wren, Barclay card, Katy Howell, Immediate Future, Darren Jones, Post Office, Stewart Conway, Jupiter Asset Management,

About this talk

If a few years ago social networking was only a small component of marketing strategies that served to entertain trainees more than to create value for the business, today the scenario has changed drastically. Not only social media has assumed a central role in the marketing plans, but also the pressure to prove its ROI grew exponentially. Join this panel of experts who will discuss the challenges that social media pose to the financial services sector, how to prove the ROI of their initiatives and the value of social networks for business.

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.