Mothercare shares how traditional retailers can embrace social media

Presented by

Tom Ball, Head of digital at Immediate future, and Ryan Davies, Head of Loyalty and CRM at Mothercare

About this talk

Entertaining and razor sharp, Ryan Davies, Head of Loyalty and CRM at Mothercare, reveals the three principles to creating connected conversations in a traditional retail business. From e-receipts to Facebook posts at 2am, Ryan packs in plenty of real life examples; explaining how the little things can make a difference. Diving straight into the detail, Ryan tells us: •How connecting conversations and joining up the social media dots is a step by step process •Why going beyond integration and be social by design reaps greater rewards •Why content that is shared is content that weaves through the customer journey Join Ryan and immediate future to find out how traditional retailers can embrace the social, connected customer.

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.