The social journey to B2B ROI

Presented by

Katy Howell, CEO, and Tom Ball, Head of digital, at immediate future

About this talk

If you want to deliver results from your social media activity then you have to think beyond just tweets and LinkedIn posts. Social media, done well will deliver leads and even sales. But it requires a well thought out programme. This webinar (based on successful initiatives with IBM, Motorola, SagePay and Thomson Reuters), takes you through the five essential components in delivering leads through social media. With pragmatic examples and clear processes, you will learn… •How to plot the path to capturing leads from the social conversation •What steps will sharpen your content and drive action •Why the cornerstone to success is a drumbeat of measurement and optimisation

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (12)
Subscribers (807)
This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.