Panel Session: Death by Content

Presented by

John Sweeney, DemandGEN, Sebastian Zentgraf, Oracle, Katy Howell,Immediate future, Neil Stoneman, Velocity Partners

About this talk

Once upon a time there was a brand that produced high quality content, informative and entertaining that was a success amongst prospects and clients alike. And then came the content marketing boom. With countless brands pumping out infographics and blog posts at a rate never seen before, customers became more skeptic towards branded content. Posts remained unread, infographics never made it to LinkedIn. Aiming to give an insider's view on the status of the industry, this panel will look into the major developments in content marketing, the challenges marketers are currently facing, and what the future for content marketing is -- and whether there is one.

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.