Survive a social media crisis

Presented by

Katy Howell, CEO

About this talk

Right now, Tesco is the middle of a huge crisis. Whilst wider than social media, the conversations online are fuelling the negative sentiment. They maintain the story, develop into new risks and leave a legacy that is damaging the brand. So how should an organisation like Tesco prepare for a crisis that will also play out on social media? Katy Howell will share her recent Westminster briefing on Surviving a Social Crisis. Taking you through: • The financial, brand and customer impact of a social crisis • The best approach to planning ahead: spotting vulnerabilities and being prepared • The challenge of getting your organisation aligned for online Questions are welcome throughout the webinar, so grab a sandwich and join us!

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.