Influential customers – your gateway to revenues

Presented by

Katy Howell. CEO at immediate future

About this talk

Influential customers pack a punch when it comes to digital. They can increase your total revenue by 20-40%. In social, influencers play an even more significant role. They go beyond advocacy and ensure your brands travels across the networks. They save you time too – gaining reach, trust and authority that is touch to get without them. We’ll take a look at what makes an influential customer and then drill into the detail to uncover: -How to find influential customers -Why segmentation and profiling is essential -How to map customer and brand connections for better resourcing -And the big question: how do you bring influencers alongside your goals Grab sandwich and join us for a delicious lunchtime look into the influential customer

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.