The secret to social for B2B events

Presented by

Tom Ball, Head of digital at immediate future,

About this talk

Investment in trade shows and B2B events presents an unparalleled opportunity in social. From influencer relations to lead generation, social activity in and around your real life marketing delivers results. Our experience with IBM, Motorola Solutions, Thomson Reuters and more reveals that the secret to success is in the planning. So join us to find out how best to plan, what resources you need for real-time communication and what results you should expect.

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.