Plotting the social journey to ROI

Presented by

Katy Howell and Stephanie Newby of Crimson Hexagon

About this talk

Gone are the days when only followers and fan numbers matter in social. In fact, social has got a heck of a lot more sophisticated. About time too, as brands need to see a return on investment from social (after all it has become quite an investment these days of both time and budget). If you want to know how to map social for success, then join me and we’ll take a look at over 1million tweets and posts about holidays, flights and travel, to uncover the social customer social journey. The session includes: •Which social platforms dominate across the customer journey to purchase •What social triggers influence ROI •How emotions change across the journey and present brands with an opportunity

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.