Owning your moment in social media - don't be a real-time Charlie!

Presented by

Tom Ball, Director of Digital

About this talk

Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation - there is real value to be gained from engaging in real- time or "owning your moment" in social media. With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales! Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to: -Effectively plan to own your moment using social insight -Resource your teams to react in real-time and approve content fast -Leverage paid social to ride that wave -Equip yourself with the right tools (free, not just paid!) to maximise the opportunity -Measure the effectiveness of your activity and prove ROI

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.