Paid social: Getting bang for your buck

Presented by

Katy Howell and Tom Ball at immediate future Ltd

About this talk

Global social ad spend doubled last year. And for good reason: the returns are proving exceptional. Paid social precision targets your audiences, harnessing relevancy to deliver results – when done right, anyway… So, how should you approach paid to ensure you get the most bang for your buck? This webinar takes a look at best practices drawing on expertise across both B2B and consumer brands (and a Drum award for Best use of Social Media Advertising). You will learn how to squeeze value from paid by: 1.Reaching the audience you want, learning from the one you have 2.Leveraging external data sets to create precision targeting 3.Segmenting audiences by natural language and behaviours to drive results 4.Match format & creative to drive maximise paid engagement 5.Understanding the drivers of bid pricing to trim your costs From how to cut the social data through to A/B testing content, Tom and Katy will talk you through best practice in paid social media.

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This channel is where brand marketers can uncover valuable social insight. Social expertise founded on 12 years' experience working with large, complex and often global brands. Packed full of pragmatic advice, case studies and director level discussions, this channel sets the bar on best practice social integration. The aim is to address the brand challenges, encouraging debate on social content performance, social lead generation, tools, resourcing and gathering conversation insights.