Jordan Lisacek, Sales Director, SKURA
The effective use of mobile technology is increasingly becoming a driver of selling success. Many sales teams have been slow to fully embrace this technology, relying instead on the sales tools with which they are inherently most comfortable. But bulky catalogs and printed marketing materials can’t deliver the speed or quality your company needs to compete in today’s marketplace. Regardless of the size of the organization, sales teams need to either integrate technology into the sales process or risk becoming irrelevant to their customer base.