Lead score content downloads or views is only one part of the puzzle. Join us as Doug Camplejohn of Fliptop discusses how taking a closer look at your best customers can better inform your lead scoring strategies.
Everyone loves a good story. Join Patricia Travaline of Skyword as she discusses the ability of good storytelling in content to motivate a response from prospects that will drive them further down the sales funnel.
Great leads have consumed a variety of your organizations content. Join Yaron Zakai-Or of SalesPredict as he discusses the priority an organization should place on the people who are consuming and how they are consuming content.
David Lewis, CEO and President, DemandGen International
It's an exciting time to be in marketing. Join David Lewis of DemandGen International as he discusses a marketing first approach to overall business strategy and the impact marketing can have on the business.
See the best return on your marketing and sales technologies with predictive analytics. Join Nadim Hossain, CEO, BrightFunnel as he shares some of the data challenges marketers have when building a revenue engine.
Take a holistic approach to building an excellent event experience. Join Sharon Hudson of MarketingProfs as she discusses some of the strategies MarketingProfs uses to build a successful physical event.
Jennifer Hawkins, Director of Marketing, DoubleDutch
Mobile technologies and social media are changing physical events for the better. Join Jennifer Hawkins of DoubleDutch as she discusses how marketers are measuring the success of their physical events in the digital space.
Accurate lead data is the foundation of successful automated marketing programs. Join Jaime Muirhead of RingLead as he discusses how advances in marketing automation APIs are allowing marketers to segment their audiences for the best content experiences.
Lee Davis, Director of Marketing Services, Bluewolf
Engage your customers at the Marketo user conference! Join Lee Davis of Bluewolf as she discusses how she is helping her customers who use marketing automation get the most from their technology and the conference as a whole.
In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.
Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.
Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.