Name: How to Make Brand Advocacy Really Work For Your Company
Start: 2014-11-20T17:00:00Z
End: 2014-11-20T17:48:32.000Z
Location: BrightTALK
Rating: 4.2

DNN helps marketers create engaging websites, manage web content and authors, and build branded online communities. Browse our webinar library for educational content that can help you be a more effective marketer, customer engagement specialist, or community manager. For more information please visit www.dnnsoftware.com

When publishing content to your website, it’s important to have SEO in mind. Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS). 

In this webinar, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO. From URL structure to 301 redirects to XML sitemaps, you’ll learn how you can put your CMS to work for your SEO.

For more info, visit: http://www.dnnsoftware.com/products/evoq-content/seo-optimization

10 Tips to Improve Your SEO with a Web CMS

The hardest part about website performance optimization is identifying the root cause. As Director of Cloud and Web Operations at DNN, Bruce Chapman is an expert in website performance audits. Drawing from his experience with real-world websites, Bruce shows you how to perform a comprehensive performance audit of your .NET website. You’ll learn how to uncover the causes of performance issues, and understand that improving performance is often straightforward once the root cause is identified.

For more info, visit: http://www.dnnsoftware.com/

How to Do a Performance Audit of Your .NET Website

Let’s face it: some things on your website only serve to get in the way. They’re hurting, not helping your website’s potential in achieving your business goals. In this fast-paced webinar, Andy Crestodina of Orbit Media Studios and Dennis Shiao of DNN highlight the 30 things you need to remove from your site.

At a rate of two minutes per item, they’ll explain why it hurts your website, and what to do instead. You’ll leave this webinar with 5+ things you can remove, to improve your website right away.

For more info, visit: http://www.dnnsoftware.com/

Improve Your Website by Removing These 30 Things

Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.

For more info, visit: http://www.dnnsoftware.com/

How Structured Content Can Increase the ROI of Your Website & Content Marketing

What’s the difference between average and extraordinary intranet homepages?

Elizabeth Marsh, Research Director at Digital Workplace Group, has worked with leading brands on their intranet strategy and design. In this webinar, Elizabeth will share the key trends and best practices from leading intranet homepages at Adidas, IKEA, Sprint, Mayo Clinic and Adobe.

Elizabeth will share screenshots of these intranet homepages and tell you what makes them great. After attending this webinar, you’ll get ideas and inspiration to make your own intranet great.

For more info, visit: http://www.dnnsoftware.com/

30+ Lessons from 12 Leading Intranet Homepages

Sam Marshall has worked in intranet and digital workplace for 15+ years. He’s consulted on and benchmarked 60+ intranets. Along the way, he’s seen common mistakes that can doom an intranet project. More importantly, he’s learned how to avoid those mistakes to create intranet success.

In this webinar, Sam details common intranet implementation mistakes. Learn from the mistakes of the past to create a better future. A better intranet.

For more info, visit: http://www.dnnsoftware.com/products/evoq-intranet

Achieve Intranet Success by Avoiding These Common Mistakes

Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap. 

Your strategy is a plan about how to take action. Attend this webinar to start the process.

Intranet expert Steve Bynghall will give you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, this webinar is for you.

Selected topics Steve plans to cover:

  What is an intranet strategy and why do you need one?
  The importance of being objective: the discovery phase
  Research sources: data inputs, stakeholder analysis, other sources
  Formalizing the strategy and action plan
  Communicating and socializing the strategy

For more info, visit: http://www.dnnsoftware.com/products/evoq-intranet

Developing an Intranet Strategy

It’s all too common for websites to experience significant drops in traffic, leads and revenue after a site redesign or migration. The good news is, this can be prevented! 

If you’re planning on launching a new website or moving to a new CMS, it’s critical that you evaluate and address all potential risks. The SEO team at Titan SEO has implemented hundreds of site migrations and has seen it all. 

In this webinar, Titan SEO’s President, Danny Shepherd, and Vice President Mike Tretinjak will share website redesign and migration tips you may not have considered. You’ll also learn how to leverage your website migration to increase your organic rankings and traffic.

You’ll leave the webinar with the confidence and knowledge you’ll need to execute a smooth website transition.

For more info, visit: http://www.dnnsoftware.com/

Avoid SEO Disaster on Website Redesign and Migrations

How’s your relationship with your Web CMS? Depending on whom you ask, you’re bound to get different answers. For instance:

  Marketing wants a break-up, because makes it's too difficult to update site content.
  IT wants some time apart, because developing custom modules is too hard.
  Finance is happy with everything as is.

Are you finding it difficult to know whether your Web CMS is meeting business objectives? We’ve assembled a panel of hands-on practitioners to share their Web CMS experiences. Join us on November 17, 2015, to hear from this expert panel.

Panelists:
Lisa Hoover McGreevy, Editor, Fierce Content Management
Sarah Hurley, Content Management Specialist at Care New England
Barb Mosher Zinck, Marketing Technology Analyst and Founder, Digital Tech Diary
Deb Lavoy, CEO, Narrative Builders
Rich Schwerin, Digital Content Strategist, Digital Marketing, VMware

For more info, visit: http://www.dnnsoftware.com/

Signs Your Web CMS is Not Cutting It!

In 2014, The COPD Foundation launched a branded online community on their website. They named it COPD360social and saw 1,000 member sign-ups in the first month alone. Today, COPD360social has over 7,000 members and engagement is through the roof. 

Register for this DNN webinar to learn how Vincent Malanga (CIO) and Sara Latham (Communications Director) planned and executed their community strategy. You’ll hear how they engaged with influencers before the launch (and what they asked them to do) and how they generated off-the-charts engagement, all without spending a dollar on outbound marketing. 

You’ll leave this webinar with actionable ideas to increase user engagement on your own website. For more info, please visit: http://www.dnnsoftware.com/

How to Build and Grow a Thriving Community on Your Website

The state of digital marketing has changed dramatically as of late, and many companies are struggling to keep up with the massive shifts of strategy and related tactics. Everything you were told to do from as recently as six months ago might no longer work. 

Food trucks bring a dining experience to the people. How can we make content marketing serve your business in the same way? Join business advisor and author Chris Brogan to find out.

For more info, please visit: http://www.dnnsoftware.com/

Broaden the Reach of Your Content Marketing by Thinking Like Food Trucks

How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience. 

Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand. 

In this session you will: 

* See the data highlighting major trends driving interest in "WCM in the Cloud" 

* Understand the pros and cons of moving your WCM to the Cloud 

* Master the role of the cloud in delivering great digital experiences. 

* Build support and a roadmap to use the cloud in your digital experience delivery strategy.

For more info, please visit: http://www.dnnsoftware.com/products/evoq-in-the-cloud

The Cloud Comes to Web Content Management (WCM)

While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS. 

Dennis Shiao manages content marketing for DNN. Join this webinar to learn how Dennis uses a CMS to fuel DNN’s content marketing. Topics covered include:

- Permissions and workflow 
- Publishing
- Analytics 
- Integration with content repositories

For more info please visit: http://www.dnnsoftware.com/

Why You Can’t Do Content Marketing Without a CMS

You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about? 

In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered, including the role testing plays toward conversions. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
For more info, visit: http://www.dnnsoftware.com/products/evoq-content/seo-optimization

24 Tips & Tricks to Improve Your Website’s SEO

The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.

This webinar covers:

 - Content personalization
 - How to use analytics to inform content strategy
 - Advocate marketing and visitor engagement

For more info, visit: http://www.dnnsoftware.com/

A Killer Website Starts with a Great CMS: in 30 minutes or less!

It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences. 

Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:
 
- Challenges of connecting to digitally-empowered customers
- Methods of engagement through customer experience mapping 
- Challenges and opportunities in building great digital experiences
- Case studies showcasing best practices in engaging digital experiences

For more info, visit: http://www.dnnsoftware.com/

Building Engaging Websites and Digital Experiences

You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

You’re probably asking a few questions:
- What about the product roadmap they just showed me? Is it still valid?
- What does this mean for our website update?
- Who do we turn to for technical support?
- What's the impact on our relationship with our service provider?
 
Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

- Immediate next steps 
- How to weigh your options
- Strategic advice on migrating your CMS to a new vendor (if necessary)

Join Cathy to learn how to address your current (or future) situation.

Your CMS Vendor Got Acquired. Don’t Panic, This is a Good Thing!

Get your website visitors to take action:

Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

Create content. Incent users to create blog posts, discussions, ideas and questions.

Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

Answer a question. Save the time of your customer care team by having your customers help answer questions.

Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.

Evoq : Engage Visitors to Lift Visibility

Brand advocacy is the disrupting marketing trend of late, but how do you measurably identify and mobilize brand advocates for social recommendations, online reviews, or referrals?

In this webinar, brand advocacy expert Carter Hostelley will share practical and actionable steps to finally unlock the promise of advocacy for your company.

• What is brand advocacy and why is it so hugely important?

• How to identify and mobilize brand advocates easily and quickly?

• What are the DOs and DON’Ts of empowering advocates?

• How to tackle the typical challenges that organizations face in doing brand advocacy?

How to Make Brand Advocacy Really Work For Your Company

brand

communities

marketing

advocacy

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Marketing Operations and Automation

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How to Make Brand Advocacy Really Work For Your Company

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