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How to Supercharge Your Lead Generation with Events

According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:

• Why events accelerate the sales process
• How social and mobile tools are changing event interaction
• Common mistakes in event planning (and how to avoid them)
• The right ways to attract and capture leads at events
• Winning strategies to better measure event ROI
Recorded Apr 23 2015 35 mins
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Presented by
Alex Rolfe, Senior Manager, Event Solutions, Cvent
Presentation preview: How to Supercharge Your Lead Generation with Events

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  • How to Supercharge Your Lead Generation with Events Recorded: Apr 23 2015 35 mins
    Alex Rolfe, Senior Manager, Event Solutions, Cvent
    According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:

    • Why events accelerate the sales process
    • How social and mobile tools are changing event interaction
    • Common mistakes in event planning (and how to avoid them)
    • The right ways to attract and capture leads at events
    • Winning strategies to better measure event ROI
  • Measuring the Company-Wide Impact of Employee Engagement Recorded: Apr 17 2014 54 mins
    Mike Phillips, Director of Feedback Strategy, Cvent and Jerry Rackley, Chief Analyst, Demand Metric
    What is the value of an engaged, satisfied staff when it comes to influencing tangible customer metrics like retention, loyalty and even revenue?

    Learn how employee engagement is critical to your organization's overall wellness, and how happy employees will benefit your bottom line.

    Join Mike Phillips and Jerry Rackley as they discuss:
    - Executive buy in - how high employee engagement adds to the bottom line
    - How to increase and measure employee engagement
    - Who should own employee engagement
    - Examples of top engagement initiatives
    - Insights and best practices from Demand Metric and Cvent's 250+ organization study
  • Crimes in Survey Design Recorded: Apr 16 2014 60 mins
    Mike Phillips Director of Feedback Strategy - Cvent
    Feedback and survey research is about asking the right questions of the right people at the right time. If we can master these three things then the likelihood of delivering action- oriented information to your “clients” (whether internal, like senior management, or external) increases significantly. However, impediments to good survey design are on every corner.

    Join this webinar to learn more about:

    ** The Importance of Collecting Feedback
    ** The Worst Survey Crime
    ** How to Right the Wrongs
Online Solutions for Events & Surveys
Customers in more than 100 countries now use Cvent software to plan events, find venues, manage membership data, create mobile apps, send surveys and develop strategic meetings management programs.

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  • Title: How to Supercharge Your Lead Generation with Events
  • Live at: Apr 23 2015 6:00 pm
  • Presented by: Alex Rolfe, Senior Manager, Event Solutions, Cvent
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