Understanding CASL: Is your CRM ready to sell, service and market?

Presented by

Sylvia Kingsmill, Enterprise Risk Services, Deloitte Consulting & Thuan Nguyen, Lead Systems Engineer, salesforce.com

About this talk

If you are a Canadian organization or have Canadian customers with whom you communicate electronically, you are undoubtedly familiar with Canada’s newest Anti-Spam Law (CASL) that was brought into effect July 1, 2014. But, are you comfortable with the legislation and do you know how your organization’s practices need to adapt to be compliant? We’re here to help. Join us for this upcoming webinar, and learn how you can prepare your organization to sell, service and market to your customers in a CASL world. Hosted by salesforce.com and Deloitte, we will summarize the legislation and share CRM implementation best practices. We will also demonstrate how, using salesforce.com, your organization can: •Collect your consent data from your customers and prospects •Track and manage this data •Communicate with your customers with email •Report and analyse your CRM data

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