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5 Ways to Deliver a Value Proposition that Aligns you with Your Buyer

The market gets noisier and the challenges of coming up with a convincing sales message only get harder. What drives technology buyers in an environment where everyone has the latest and greatest? Both marketers and sellers need to truly communicate the imperatives buyers have to drive their own success. Only value propositions that align both seller and buyer needs will get attention. Attend this session to get the highlights of some recent research done by Knowledgence Associates and IDG Connect on Value Propositions in Buying Decisions.

· How to tune your message with buyers to gain traction
· The real impact of value propositions on getting on the short list
· The shift to more customer-focused, rather than product/service focused statements.
· Remove the top 5 weaknesses that technology value props suffer from
· Message alignment to drive home customer success stories
Recorded Jun 25 2015 54 mins
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Presented by
Lisa D. Dennis, President, Knowledgence Associates
Presentation preview: 5 Ways to Deliver a Value Proposition that Aligns you with Your Buyer

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  • Live at: Jun 25 2015 6:00 pm
  • Presented by: Lisa D. Dennis, President, Knowledgence Associates
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