Accelerating Change: Strategies to Garner Salespeople's Commitment

Presented by

Matt Hallett, Sales Master Coach, AvidXchange Special Guest Speaker: Dr. Bobby Hoffman, Associate Professor, University of C

About this talk

One of the challenges of being a sales leader is leading change. In today’s competitive marketplace, salespeople must be willing and able to adapt to changes, such as focusing on a new customer segment or a new product, for instance. Often these changes are met with resistance, especially from top performing salespeople who are comfortable with the way things currently are. As a leader, how do you overcome resistance to change? How can you accelerate the change process? In this webinar, Matt Hallett and Dr. Bobby Hoffman will talk about the psychological aspects behind change and discuss practical strategies you can implement to help create a well-oiled sales machine that fires on all cylinders. Note: The views expressed in this webinar are the views of the authors and do not necessarily reflect the views of AvidXchange or the University of Central Florida.

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