How to Increase Sales Through Data Analysis

They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

Register now for free!

Attend this webinar and learn:
* How influencers and customers drive brand reputation and how they differ.
* The relationship between PR tactics and community voice
* Real-world tactics used by brands to overcome PR nightmares
* How to create an influencer marketing plan that retains authenticity and believability
* How real brands think about influencers + consumers as a strategy to strengthen their bottom line

Speakers:
* Mae Karwowski, Founder and CEO, Obviously
* Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
* Taimoor Dar, Head of Community, Yummly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Obviously

Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

Register now to join us for free.

Attend this webinar and learn:
* How the current esports model stacks up against traditional sports, and where the money is coming from now
* The new technologies that will change the existing business model
* The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

Speakers
* Jonathan Singer, Industry Strategist, Akamai
* Robb Chiarini, Director esports, NCSA at Ubisoft
* Dean Takahashi, Lead Writer, Gamesbeat
* Kent Wakeford, Co-founder and COO, Gen.G

Sponsored by Akamai

More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

Register here for free.

Attend this webinar and learn about:
* How to offer your customers content that connects to their lifestyle and tastes
* The intersection between art and science in the new world of hyper-personalized advertising
* How to create customized content that connects without creeping out customers
* Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

Speakers:
* David Hardtke, Director of Advertising Science, Pandora
* Deep Varma, VP of Engineering Trulia
* Moira Dorsey, Founder, Dorsey Experience
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Cvent

Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

Register now for free!

Attend this webinar and learn:
* How AI levels up personalization and customer engagement
* How to use AI-fueled data analytics to create tactical marketing plans.
* How to create personalized moments without being creepy
* How to increase real and effective relevance to customers across channels

Speakers:
* Grant Langston, CEO, Eharmony
* Dave Gerhardt, VP Marketing, Drift
* Brian Witlin, CEO, Yummly
* Moira Dorsey, Founder, Dorsey Experience

Sponsored by Drift

Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

Register for free now!

During this webinar you’ll learn how to:
* Boost engagement with location-based consumer insights and competitive intelligence
* Gain insight into the behavioral patterns of customers and prospects
* Apply the best use of location data for your business

Speakers:
* David Bairstow, SVP Product Management, Skyhook
* Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
* Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

Sponsored by Skyhook

Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

You’ll learn:
* The difference between NLP and rules-based bots and why it matters
* Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
* How to deliver mobile and web-based customer service that works, using the right bots.
* How rules-based bots make the customer journey more effective

Speakers:
* Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
* Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
* Leslie Joseph, Principal Analyst, Forrester Research
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Helpshift

The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Western Union have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.

Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.

Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.

Attend this webinar to learn:
* The real truth about AI and customer service
* How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
* How bots and humans can work together to optimize customer support
* How to assess whether your organization is bot-ready

Speakers:
* Stanley Yung, Chief Customer Experience Officer, Western Union
* Jaime Gilliam-Swartz, Senior Director, Voice of the Customer and Shared Services, Lyft
* Jessica Groopman, Industry Analyst & Founding Partner, Kaleido Insights
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Chatkit

Every company has sensitive and confidential data. it's important that we maintain data security and compliance within our retail teams and handle that data properly. It's equally important to prevent malware from infecting servers and computers and to protect the information and data coming into your organization.

Learn how to ensure privacy and security of sensitive production data by managing devices and channels within and outside your organization.

Discover how to improve employee performance with access to information anytime, anywhere.

In this video you will learn how to share big data and collaborate with team members. We will also go over how to share documents or files without having to email colleagues back and forth.

According to Gartner, 89 percent of CMOs want to differentiate their organizations through superior customer experience.
But how do we get there ?
What works, what doesn't ? How can we get there successfully ?
This webinar will address these matters and others in plain, actionable English. Well worth watching.

Sales enablement tools help increase sales and drive business growth. These tools help sales teams deliver the right message to their prospects at the right time.

Join Microsoft as they discuss sales enablement tools that increase your sales team collaboration and productivity.

Discover how businesses turn big data into meaningful insights to help make organizations work smarter, and make better decisions faster.

Join Scott Dallon to learn tips on analyzing and modeling complex data sets!

Discover how to zero in on the data and insights you need to make big-impact decisions quickly, without having to put in a request to the IT department.

Explore how to leverage customer history and relationships to unblock opportunities and close deals quicker than ever.

Moderated by: Amir Motameni, Community Marketing Manager at BrightTALK

Please join Matthew Ferriss, Account Executive, LinkedIn, Vivek Venugopal, Account Executive, LinkedIn, Brian Mullin, SDR Manager, LinkedIn, and Dan Clay, Account Executive, Gartner, as we discuss how to improve sales enablement strategies.

In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.

Moderated by: Amir Motameni, Community Marketing Manager at BrightTALK

Join Branden Burdick, Manager, Marketing Development, at PeopleAdmin, as he discusses how to effectively coach and motivate your sales team.

In this talk, Liz Cain, VP of Go-to-Market Strategy at OpenView Venture Partners, discusses the five key decisions that go into building a lead generation team, using case studies to discuss strategies and tactics for hiring, location, training, compensation, and structuring the division of labor.

(This webinar has been moved to July 27th due to speaker availability - we apologize for the inconvenience and will see you then.)

The Sales Process is the hero and main character of countless sales books and most sales training programs. It is also a shape shifting chameleon that takes on different forms, labels, acronyms, layers and complexity. Depending on the complexity and length of sales cycle the steps expand or contract with sub-steps.

Yet while sales trainers and leaders drill the sales process into their salespeople they ignore they other two processes that when aligned with the sales process create serendipity.

The failure to align the 3 Processes of Sales explains why so many salespeople struggle to produce predictable performance. Why, for the vast majority of salespeople, the sales process and outcomes (closing or losing the deal) seems to be completely random. Why prospects are so turned off by and seek to avoid salespeople altogether.

In this webinar delivered by Jeb Blount, bestselling author of People Buy You and Fanatical Prospecting you’ll gain insight into:

- How to align the 3 Processes of Sales to close more deals
- Developing more robust buyer and stakeholder maps
- The foundation of an effective sales process
- How buying decisions are really made