The High Cost of Bad Data and What You Can Do About It

Presented by

Henry Schuck, CEO, DiscoverOrg

About this talk

Data quality is an often overlooked success factor in prospecting. Sales departments lose approximately 550 hours and $32,000 per sales rep from using bad prospect data. Most companies know that their data is a problem, but few realize the high costs involved with ignoring it. If Bad Data is plaguing you, learn proactive measures to combat and treat bad data at its source. Join DiscoverOrg CEO Henry Schuck as he demonstrates: • Understanding how good data goes bad • Measuring the impact of bad data • Identifying problems in your data management  • Assessing what to look for in a data management solution

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