Name: Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
Start: 2017-05-18T17:00:00Z
End: 2017-05-18T17:44:35.000Z
Location: BrightTALK
Rating: 0

Through webinars, daily content and major events, Street Fight generates and hosts the best ideas for the future of local marketing and tech.

In today's competitive local marketplace, it is critical to invest in data and technology that will allow you to reach the right audiences and to enable sales teams with the right leads at the right time. Many enterprise brands have been slower to adopt digital marketing to support their local efforts than their small-business counterparts, but that’s changing fast. Street Fight surveys show most spend less than a third of their digital budget locally, but 40% expect that mix to increase. Learn how DexYP, iHeartRadio, American Express, and other leaders in local are growing faster than their competition with intelligent platforms for better lead prediction and qualification. Get answers to your local B2B tech stack questions, including:

●How are companies applying new technologies to support local marketing? What’s working most effectively? 
●What are the must-have technologies for my marketing stack?
●How do I leverage our current technologies?
●What type of marketing data is necessary to drive my ABM strategy?

Sponsored by Radius

Building the Local Marketing Tech Stack

Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.

Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph

retail

digital

marketing

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Mobile Marketing

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph

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