Building the Local Marketing Tech Stack

Presented by

Street Fight and Radius

About this talk

In today's competitive local marketplace, it is critical to invest in data and technology that will allow you to reach the right audiences and to enable sales teams with the right leads at the right time. Many enterprise brands have been slower to adopt digital marketing to support their local efforts than their small-business counterparts, but that’s changing fast. Street Fight surveys show most spend less than a third of their digital budget locally, but 40% expect that mix to increase. Learn how DexYP, iHeartRadio, American Express, and other leaders in local are growing faster than their competition with intelligent platforms for better lead prediction and qualification. Get answers to your local B2B tech stack questions, including: ●How are companies applying new technologies to support local marketing? What’s working most effectively? ●What are the must-have technologies for my marketing stack? ●How do I leverage our current technologies? ●What type of marketing data is necessary to drive my ABM strategy? Sponsored by Radius

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