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Marketing Gamification: Beyond Points, Badges, and Leaderboards

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, UCLA, UBC Sauders School of Business and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated #1 among the Top 40 Gamification Gurus by UK-Based Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification.
Recorded Mar 27 2014 40 mins
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Yu-kai Chou, Pioneer and International Keynote Speaker on Gamification
Presentation preview: Marketing Gamification: Beyond Points, Badges, and Leaderboards

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  • Marketing Gamification: Beyond Points, Badges, and Leaderboards Recorded: Mar 27 2014 40 mins
    Yu-kai Chou, Pioneer and International Keynote Speaker on Gamification
    Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, UCLA, UBC Sauders School of Business and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated #1 among the Top 40 Gamification Gurus by UK-Based Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification.
  • PPC & Social Media Advertising for Startups Recorded: Mar 27 2014 49 mins
    Jamie Smith, CEO, Strategy Analyzer
    Jamie Smith, CEO of Strategy Analyzer, LLC. got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 15 years of Internet Marketing experience and has been quoted in the New York Times, Wall Street Journal and frequently speaks at industry conferences around the world. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard, MA.
  • Expert Panel: Get More Users with Digital Marketing and Growth Hacking Recorded: Mar 27 2014 46 mins
    Moderator: Natascha Thomson, MarketingXLerator; Panelists from: Atlassian, Chatcube, Hootsuite and theMIX agency
    Natascha Thomson is the founder and owner of MarketingXLerator, a B2B Social Media Marketing Consultancy, which helps companies create social media marketing strategies that generate awareness, demand and long-term customer relationships.

    Daniel is Vice President of Product Marketing at Atlassian, an award-winning enterprise software company that helps innovators everywhere plan, build, and launch great software.

    Jack Mardack is the Head of Growth at ChartCube, a recently-Shasta funded mobile productivity app startup in San Mateo. Before ChartCube, Jack made substantial growth happen at Eventbrite, Prezi and FriendFinder Networks. He's from Queens.

    Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to HootSuite. In her role as VP of Community at HootSuite, Jeanette is responsible for managing HootSuite’s vibrant community of 8M users globally through online engagement, advocacy and community events.

    Vanessa has been working in high tech public relations and strategic communications for over 16 years. In December of 2007, she founded theMIX agency, a firm that specializes in integrated communications, digital strategy, developer relations and event production.
  • How Small Business Can Drive Big Revenue with Social and Content Recorded: Mar 27 2014 33 mins
    Jason Miller, Senior Marketing Manager, Content Marketing & Social, Linkedin
    Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Previously he was the Senior Manager, Social Media Strategy at Marketo. He was responsible for leading the company's social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing.
  • The First 90 Days: Starting An Inside Sales Team Right Recorded: Mar 27 2014 32 mins
    Adam Metz, Social Sales Executive, UberConference
    Metz is a technology sales executive known for delivering above quota, by using social sales and demand generation solutions.
    Recently, Metz built the reseller sales channel at UberConference (Firespotter Labs) and he began his career at CDW Computer Centers. Previous sales and demand-generation consulting clients have included Lynda.com, San Francisco Convention & Visitor’s Bureau, Infusionsoft, Hershey’s Chocolate, POMCO Insurance, Mighty Leaf Tea, Pirate’s Booty.
    Metz is the author of The Social Customer (#1 Amazon internet marketing & advertising best-seller, 2011) & There Is No Secret Sauce, as well as 8 sales and marketing eBooks.
  • Stacking the Odds for Authentic Growth Recorded: Mar 27 2014 38 mins
    Sean Ellis, Founder and CEO, Qualaroo and GrowthHackers.com
    First marketer at Dropbox, Lookout, Xobni, LogMeIn (IPO), and Uproar (IPO). Also interim marketing exec roles at Eventbrite, Socialcast, and Webs. At LogMeIn and Uproar continued to run marketing through NASDAQ IPO filings. Coined the term "Growth Hacker" in 2010 in this blog post: http://www.startup-marketing.com/where-are-all-the-growth-hackers/ . Today there are over 1200 openings for growth hackers on Simply Hired alone. Now founder and CEO of Qualaroo (marketing software company that empowers marketers to better engage, understand and convert their website visitors.).
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  • Title: Marketing Gamification: Beyond Points, Badges, and Leaderboards
  • Live at: Mar 27 2014 10:35 pm
  • Presented by: Yu-kai Chou, Pioneer and International Keynote Speaker on Gamification
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