Microsoft’s acquisition of LinkedIn for $26.2 billion is one of the largest tech acquisitions in 20 years. The acquisition of the world’s largest social network for business by the world’s largest software company is bound to have far reaching effects for many decades.
But what does it mean to your business right now?
The short answer is that companies need to become a “social business” now in order to remain competitive in the future. Waiting until LinkedIn is fully integrated in Windows XX is like sticking with typewriters when personal computers hit the market.
Join LinkedIn and Social Selling expert Kurt Shaver as he explains how this milestone deal will impact your business. A former Silicon Valley software sales executive, Kurt has spent the past five years (10,000 hours) training companies like Hewlett Packard, Ericsson, and CenturyLink on advanced LinkedIn and Social Selling techniques.
This Executive Education session is designed for Sales and Marketing leaders.
Attendees will learn:
· What’s in it for Microsoft?
· What changes can you expect in LinkedIn?
· What steps should your company take today to avoid getting left behind?
The first 100 to register will receive a free download of the digital Social Selling Boot Camp program (a $39 value).
Your company’s Social Selling strategy is set. Sales Enablement has trained salespeople and Marketing is on board to supply content. Now, what is the modern sales manager supposed to do to get the most out this new sales approach? Join us to learn techniques that leading sales managers are using to maximize their team's social selling success.
Attendees will learn:
The 3 Stages of Social Selling
What Metrics to Track and Reward
Systems to Support Social Selling Management
Social Selling is a hot topic with Sales Enablement professionals. That's because social networks like LinkedIn and Twitter have become one of the best ways to reach decision makers. Still, many companies struggle with how to turn grass-roots social selling tactics by a few leading salespeople into a coordinated, strategic approach by the entire sale organization.
Register for this seminar to see how to do it. Attendees will learn:
The 3 Stages of Corporate Social Selling
Options for Training Your Sales Team
How to Put the "Social" into Social Selling Training
Kurt Shaver speaks and trains corporate sales teams on advanced Social Selling skills. He has appeared at conferences like Sales 2.0, AA-ISP Social Selling, and LinkedIn's Sales Connect. Clients include leading companies in the technology, telecom, and business services industries. Learn more at The Sales Foundry.
One of the biggest questions that sales leaders ask about Social Selling is "How do we know it's working?" That's a legitimate question given the potential for sales reps to waste time on social networking activities. Learn what top companies are doing to tie social activities to real results.
Attendes will learn:
• How to Choose Social KPIs
• Methods and Tools for Measuring Results
• A New Way to Boost Social Sales Productivity
Reaching new prospects is harder than ever. People rarely answer their phones and email inboxes are so crowded that only the most critical messages get a response. The result is that it is difficult for salespeople to get started with new prospects.
That is why sales organizations are embracing social selling and use applications like LinkedIn. However, most salespeople have never received any formal training on LinkedIn. Consequently, they don’t know how to use it properly to produce a steady stream of appointments.
This webinar describes how to increase a sales team’s social selling skills. Join to learn:
•How to Determine Social Selling Goals
•5 Options for Delivering Social Selling Training
•The Role of Sales Management in Social Selling Success
Kurt Shaver, The Sales Foundry; Lisa Kay, Findley Davies; Dan Swanson, TelePacific Communications; Dave Elsner, Nexus
Social media has changed the way buyers make purchasing decisions. Selling techniques have changed as a necessity. Today’s most successful sellers practice Social Selling, leveraging social networks like LinkedIn and Twitter to reach decision makers. Register for this panel discussion to learn:
• The Current State of Social Selling
• 3 Steps to Building a Social Selling Culture
• Tips for Managing a Social Selling Team
Kurt Shaver of The Sales Foundry, Michael Idinopulos of PeopleLinx
As large corporations embrace social selling, they quickly realize that success requires more than just training events. High adoption requires similar strategies and systems as a CRM rollout. PeopleLinx is the most comprehensive system I've seen to support large scale social selling initiatives involving apps like LinkedIn and Twitter. Join me as I interview PeopleLinx VP of Marketing Michael Idinopulos on the platform and its new integration with Salesforce.com.
For Sales/Sales Ops/Sales Enablement and Marketing executives of B2B corporations.
30 minutes of content followed by 15 minutes of audience Q/A.
Everyone’s heard about salespeople who are crushing their quota using social networks like LinkedIn and Twitter, but these apps are constantly changing. Who has time to figure out the handful of social actions that will make the biggest impact in your sales success? I do. Attend this session to learn about:
· - Hacks for popular social networking apps
· - Mysterious social apps you may not know about
· - How to scare up new business with content
Content ends at 9:30 AM PT plus another 10 minutes for audience Q/A
As Social Selling grows more common within the enterprise, leading companies are moving beyond individual skills and deploying applications that scale, provide management reporting, and integrate with existing marketing automation and CRM systems. Three social selling vendors have released significant new products in the past month.
•InsideView Open - for social intelligence
•LinkedIn Sales Navigator - for social prospecting
•PeopleLinx 3.0 - for social sales management
Note: Since these are enterprise apps, the webinar is intended for Sales, Sales Ops, Sales Enablement, or Marketing leaders. It will not cover social selling tactics for individuals.
LinkedIn has released a number of new or enhanced features this year. Attend this webinar to learn how to get the most out of:
-Long Form Publishing - Now Everyone Can Be Like Richard Branson & Deepak Chopra
-Custom Backgrounds - Spice Up Your Premium Profile with a Graphical Make-Over
-Activities - They’re Back. Where To Find Them and How To Use Them
-Keep in Touch - Strengthen Your Existing Relationships One Click at a Time
Advanced Social Sharing Techniques - Showcase Your Expertise to Attract Business
GaggleAMP founder and author Glenn Gaudet describes 5 key things to help sales managers to better understand how to engage with and set expectations with their sales team to turn social media into a prospect and customer engagement medium. Gaudet will conclude the webinar with a demo of GaggleAMP.
An overview of LinkedIn's new Content Marketing Score and Trending Report plus Social Selling Scores by Kurt Shaver of The Sales Foundry. Get your personal or sales team's LinkedIn sales scores at www.thesalesfoundry.com
Bringing Social Selling Skills to America's Top Sales Teams
The Internet and social media have changed the purchasing process. Prospects no longer answer their phone or reply to prospecting emails. To reach decision makers today, sales people need to employ social selling skills. While most sales reps have a LinkedIn and possible even a Twitter account, most companies have not established an integrated strategy involving Sales, Sales Management, and Marketing. This channel offer resources to help companies create a strategy and implement it through social selling training.